Digital Media Manager
Core
Driving force behind the digital acquisition engine, owning end-to-end execution and optimization of paid search and paid social campaigns to maximize return on ad spend.
Role type
Senior hands-on paid media manager
Builds
Paid search and social media campaigns for an aged and disability care provider
Domain
Healthcare / Digital Marketing
Required skills
Google Ads, Meta Ads Manager, GA4, Excel/Google Sheets, Looker Studio, tag management, attribution modeling, A/B testing, keyword optimization, bid management, audience refinement
Technologies
Google Ads, Meta Ads Manager, Google Analytics 4, Looker Studio, Google Tag Manager
Responsibilities
Monitor and adjust daily/weekly budgets across platforms; execute daily bid adjustments and keyword optimizations; review search query reports to refine match types and expand negative keywords; monitor ad health metrics and set up routine A/B testing; update and manage custom audiences and remarketing lists; build and deploy new campaigns with proper tracking; monitor tracking accuracy and conversion stability; generate weekly and monthly performance dashboards with recommendations
Seniority
Senior, hands-on IC