GTM & Launch Strategist — AppSumo + Product Hunt + Founder Communities
Core
Design and execute GTM strategies for early-stage SaaS products across Product Hunt, AppSumo, and founder communities to drive revenue and retention.
Role type
Senior GTM & Launch Strategist (early-stage)
Builds
Product Hunt launches, AppSumo/marketplace offers, community-led distribution campaigns, and GTM playbooks.
Domain
B2B SaaS / Early-stage startup growth
Required skills
Product Hunt launch execution, AppSumo/marketplace launch architecture, community-led distribution, narrative-driven outreach, funnel analysis, GTM experimentation
Preferred skills
Multiple Product Hunt launches, AppSumo/LTD experience, founder-led environment operation, fast iteration with incomplete data
Technologies
Product Hunt, AppSumo, Discord, Slack, WhatsApp
Responsibilities
Design launch strategy and messaging for Product Hunt; Shape LTD/marketplace pricing and packaging; Identify and run outreach in founder/operator communities; Test narrative angles around trust graphs; Track launch performance and define repeatable launch playbooks
Seniority
Senior, hands-on IC
