Lifecycle Marketing Specialist
Core
Design and execute data-driven lifecycle marketing campaigns and customer journeys to drive customer acquisition, engagement, retention, and growth across corporate brands.
Role type
Lifecycle Marketing Specialist (Marketing Automation and CRM)
Builds
Multi-channel marketing campaigns (email, SMS, social media) and automated customer journeys
Domain
B2B Travel & Tourism
Required skills
Marketing automation, CRM platforms, lead scoring, lead nurturing, lead routing, A/B testing, data privacy compliance, analytics tools, multi-channel campaign management
Preferred skills
B2B environment experience, global organization experience, marketing automation certifications
Technologies
Salesforce, Oracle Eloqua, Account Engagement
Responsibilities
Monitor campaign performance and implement data-driven optimisations; Design and execute A/B testing initiatives; Execute lead scoring, lead nurturing, and lead routing processes; Ensure marketing activities comply with data privacy regulations; Collaborate with cross-functional teams to deliver integrated campaigns; Maintain dashboards and provide actionable recommendations to stakeholders; Present performance insights and campaign outcomes to local brand teams
Seniority
Mid-level (3-5 years experience)