Sr Field Marketing Manager
Core
Architect and execute field marketing strategy and events to drive pipeline and brand experience for Fireworks AI's enterprise customers.
Role type
Senior Field Marketing Manager
Builds
Field marketing programs, events, and playbooks for enterprise AI customers
Domain
B2B SaaS / AI Infrastructure
Deliverable
product features
Required skills
Field marketing strategy, event planning and execution, account-based marketing (ABM), sales partnership, ROI analysis, CRM management, team mentorship
Preferred skills
Startup/hyper-growth experience, flagship user conference delivery, demand generation collaboration, Marketo proficiency
Technologies
Salesforce, Marketo
Responsibilities
Develop East Coast field marketing strategy aligned with sales priorities; Plan and execute end-to-end events (executive experiences, trade shows, conferences); Optimize registration-to-attendance conversion and sales follow-up; Partner with sales leadership on territory and account strategies; Track and report program ROI; Mentor junior team members
Seniority
Senior, hands-on IC
