Market Research Associate
Core
Intelligence engine for GTM strategy, converting market, competitor, and customer insights into actionable direction for Marketing, Sales, and Product teams.
Role type
Market Research Associate (GTM Strategy)
Builds
Market intelligence, ICP profiles, competitor analysis, content strategy, and prospect lists.
Domain
SaaS / AI / E-commerce / Customer Support Automation
Deliverable
dashboards & analysis
Required skills
Market research, data analysis, competitor analysis, ICP identification, SEO/content trend analysis, report writing, stakeholder communication
Preferred skills
AI/SaaS experience, familiarity with Notion/Google Sheets/HubSpot/SEMrush/Ahrefs, SEO knowledge, growth marketing understanding
Technologies
Notion, Google Sheets, HubSpot, SEMrush, Ahrefs
Responsibilities
Research emerging trends in e-commerce and AI; Identify Ideal Customer Profiles (ICPs) and analyze merchant demographics; Study competing AI tools and Shopify apps; Identify trending topics for content and SEO; Support Sales with industry insights and prospect lists; Collaborate with Product to validate feature demand; Maintain research reports and dashboards.
Seniority
Individual Contributor
