Senior SEO Specialist
Core
Grow measurable traffic, citations, and conversions on G2's marketplace and sites through technical optimization, schema, keyword strategy, and experimentation.
Role type
Senior SEO Specialist (Search & AI-driven search)
Builds
G2 marketplace and related sites for B2B software buyers
Domain
B2B SaaS / Software Marketplace
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Technical SEO, Keyword strategy, Structured data (schema), SEO tools (Ahrefs, SEMrush, Profound, STAT), HTML/CSS/JS, Data analysis, Project management, Cross-functional collaboration, Mentorship
Preferred skills
Large-scale marketplace experience, International SEO (hreflang), AI-driven search (AEO) expertise
Technologies
Ahrefs, SEMrush, Profound, STAT, Excel, HTML, CSS, JavaScript
Responsibilities
Develop and execute high-impact SEO initiatives; Own keyword strategy and content optimization; Lead competitive SEO and AEO analysis; Optimize internal linking, on-page content, and site speed; Mentor junior SEO specialists; Support localization and global traffic growth.
Seniority
Senior, hands-on IC with mentorship responsibilities