Senior Performance Marketing Specialist
Core
Senior Performance Marketing Specialist responsible for planning, creating, executing, and optimizing paid social digital campaigns to generate measurable results for clients.
Role type
Senior Performance Marketing Specialist (Paid Social)
Builds
Paid social campaigns and creative content for client accounts
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social strategy, Meta platform expertise, campaign setup and optimization, budget management, data analysis, creative content creation, client presentation, coaching
Preferred skills
Agency experience, AI in marketing, team leadership
Technologies
Meta, Snapchat, TikTok, Google Ads, AI tools
Responsibilities
Develop media plans and strategies for paid social, plan and optimize campaigns, manage and allocate campaign budgets, analyze performance data and attribution, create ad concepts and copy, present strategies and results to clients, coach junior colleagues
Seniority
Senior, hands-on IC with mentorship