Senior Performance Marketing Specialist
Core
Own and scale paid social performance across Meta, TikTok, Snapchat, and emerging channels while building systems that improve decision-making and automate execution.
Role type
Senior Performance Marketing Specialist (Paid Social & Growth Systems)
Builds
Scalable paid social ecosystems, automated growth systems, and experimentation frameworks
Domain
Digital Media / Publishing / Paid Social
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid social strategy and execution (Meta, TikTok, Snapchat), campaign optimization, audience strategy, creative testing, AI tool integration, data analysis, reporting, performance insights
Preferred skills
Technical problem-solving, building scalable systems, experimentation design, attribution modeling
Technologies
Meta, TikTok, Snapchat, AI tools, data pipelines
Responsibilities
Lead strategy and execution across paid social platforms, develop systems to automate execution and improve decision-making, design experimentation frameworks and improve attribution
Seniority
Senior, hands-on IC
