Performance Ads Creative Strategist
Core
Develop performance-led ad creatives and strategies for Meta, YouTube, and Google to drive conversions for consumer brands.
Role type
Performance Ads Creative Strategist
Builds
High-performing video and display ad concepts, scripts, and creative frameworks
Domain
Digital advertising, performance marketing, consumer brands
Required skills
Creative strategy, ad scripting, copywriting, data analysis, A/B testing, cross-functional collaboration
Preferred skills
Agency or D2C background, experience with video editors and designers, knowledge of D2C/e-commerce/fintech/beauty sectors
Technologies
Meta Ads, YouTube Ads, Google Display
Responsibilities
Ideate and script ad concepts, build creative frameworks, analyze performance data, develop content variations and A/B tests, collaborate with performance marketers, present strategies to clients, scale internal creative processes
Seniority
Mid-level (2–4 years experience)