Job
Core
Manage paid search acquisition (Google Ads, Microsoft Advertising) to drive qualified CFD client acquisition across multiple markets.
Role type
Senior PPC Specialist (Paid Search)
Builds
Paid search campaigns for a multi-asset CFD broker
Domain
Financial services / CFD trading
Required skills
Google Ads, Microsoft Advertising, keyword strategy, audience targeting, bidding strategies, conversion tracking, GA4, Google Tag Manager, Excel/Google Sheets, data analysis
Preferred skills
CFD/forex/fintech experience, regulated markets experience, downstream conversion optimization, BI tools (Looker Studio, Power BI), SQL
Technologies
Google Ads, Microsoft Advertising, GA4, Google Tag Manager, Looker Studio, Power BI, SQL
Responsibilities
Manage day-to-day execution and optimization of Google Ads and Microsoft Advertising campaigns; Build, launch, and optimize Search, Performance Max, and other paid acquisition campaigns; Conduct keyword research and manage campaign structures, match types, negative keywords, search terms, audiences, targeting, bidding strategies, budgets, and scheduling; Monitor and optimize key PPC metrics including CPC, CTR, conversion rates, CPA, impression share, and acquisition volume; Analyze acquisition quality by campaign, keyword, market, audience, device, and landing page; Work with Analytics, CRM, and Development teams to ensure accurate conversion tracking and attribution; Prepare regular performance reports and recommend optimization actions.
Seniority
Mid-Senior, hands-on IC