Growth Marketing Manager (B2B Track)
Core
Spearhead marketing and growth initiatives for a core payments business, driving user acquisition, engagement, and merchant network expansion for a crypto-based payment platform.
Role type
B2B Growth Marketing Manager
Builds
Payment products (QRPH, WebPay) and merchant network for a crypto-based payment platform
Domain
Fintech / Digital Payments / Southeast Asia
Deliverable
product features
Required skills
User growth strategy, co-marketing campaign execution, merchant partnership management, market data analysis, competitive intelligence, budgeting and ROI analysis, cross-functional collaboration
Preferred skills
Experience in leading payment companies/e-wallets in PH, global fintech experience, Southeast Asian market experience
Technologies
None stated
Responsibilities
Develop and execute 360° marketing plans to drive user adoption and transaction volume; Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners; Leverage consumer insights and competitive intelligence to tailor strategies; Own end-to-end management of marketing campaigns from planning to ROI analysis; Collaborate with Product, Business Development, and Analytics teams
Seniority
Mid-Senior, hands-on IC