Head of Marketing (Cross-Border Payments)
Core
Define and run marketing strategy for cross-border payments business, building brand and generating demand for B2B (SMEs, enterprises, partners) and B2C (remittance users) segments across multiple markets.
Role type
Senior leadership marketing head (cross-border payments)
Builds
Brand positioning, go-to-market plans, integrated demand generation campaigns, and sales enablement materials for payment products
Domain
Fintech / Cross-border payments / Remittance
Deliverable
product features
Required skills
Marketing strategy, B2B and B2C growth, performance marketing, account-based marketing (ABM), product marketing, data analytics, team leadership, budget management
Preferred skills
Cross-border payments domain expertise, APAC market experience, Southeast Asia familiarity, digital assets/stablecoin knowledge, Mandarin, Filipino
Technologies
HubSpot, Braze, Salesforce
Responsibilities
Define marketing strategy aligned with business targets, run full-funnel campaigns, develop go-to-market plans for new products, set KPIs and optimize performance, build and lead marketing team
Seniority
Senior, hands-on IC with leadership responsibilities