VP of Marketing
Core
Own end-to-end marketing strategy to drive new business acquisition and fuel growth in existing accounts for AI agents in housing and healthcare.
Role type
VP of Marketing (B2B SaaS)
Builds
Integrated marketing campaigns, GTM functions, and demand generation engines.
Domain
B2B SaaS (Housing/Real Estate, Healthcare)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B software leadership, demand-gen, content marketing, event marketing, GTM function building, enterprise/vertical SaaS experience, marketing automation, attribution, analytics frameworks, multi-stakeholder program leadership
Preferred skills
Scaling hyper-growth startups to $500M+ ARR
Technologies
marketing automation, analytics frameworks
Responsibilities
Develop and execute marketing strategy for new business and account growth; Establish reporting mechanisms for data-driven insights; Set and track goals for MQLs, pipeline, conversion rates, and ROI; Lead integrated campaigns across email, social, conferences, and digital; Collaborate with sales on prospecting tools; Partner with external PR/think tanks; Recruit and manage marketing team
Seniority
VP, strategic leadership & team building
