Marketing Analyst

## About the company Our mission is to reinvent the way people learn, starting with language. Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn't been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages. Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world's leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana. ## About the role We're looking for a Marketing Analyst with an emphasis on modeling and incrementality testing in the context of performance marketing. This role will work closely with members across marketing and product growth teams to help them understand the impact they are driving to Speak. A strong candidate will bring a combination of deep technical marketing expertise and a proven ability to provide actionable recommendations to maximize efficient user acquisition both in the US and across global markets. ## Responsibilities - Develop analyses, dashboards and reporting to measure the effectiveness of different marketing strategies - Manage reporting of key marketing metrics and spend data in collaboration with cross-functional stakeholders such as finance and product - Develop and improve internal models for things like attribution, media mix, and LTV forecasting - Design and orchestrate incrementality tests to identify stronger causal relationships between campaigns and conversion - Serve as a strategic advisor to marketing leaders and other leadership, offering data-driven insights and recommendations for strategic planning and goal-setting ## Requirements - Minimum of 3-5 years using analytics to drive key business decisions, specifically in the context of marketing - Significant experience with SQL and visualization tools such as Amplitude or Mode - Proficiency in programming/scripting languages like Python and familiarity with included statistical packages - A deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression - A solid background in running marketing experiments to optimize the marketing funnel, including but not limited to landing page A/B tests, CRM sequencing, and messaging tests - Past experience as a performance or growth marketer is highly desirable ## What we offer Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company. Do your life's work with people you'll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you'll have the opportunity to talk to users in each of these regions on a regular basis as well as travel. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We're helping millions of people achieve their goals and improve their lives. Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.