New Age Marketing Lead
Core
Lead marketing efforts for a spiritual travel initiative, building brand awareness and driving customer engagement across digital and offline channels.
Role type
Marketing Lead
Builds
Brand identity and customer engagement for a spiritual travel startup
Domain
Travel / Spirituality
Deliverable
product features
Required skills
digital marketing strategy, social media growth, video content production, offline event planning, influencer partnership management, brand positioning, performance analytics, team leadership
Preferred skills
startup/brand-building experience, passion for culture and spirituality
Technologies
Instagram, Facebook, YouTube, LinkedIn, analytics tools
Responsibilities
Develop and execute marketing strategies across digital and offline channels; Drive social media marketing with a focus on virality and creative storytelling; Conceptualize and oversee production of engaging content including videos, creatives, and blogs; Lead customer engagement initiatives and community-building strategies; Plan and execute offline marketing activities and events; Build and manage partnership marketing with influencers and aligned brands; Oversee brand marketing and positioning to ensure consistent messaging; Analyze marketing performance metrics and optimize campaigns for growth; Manage a team of interns/associates and coordinate with external agencies
Seniority
Mid-level, hands-on IC