New Age Marketing Lead

## About the role DharmikVibes is a spiritual travel initiative that designs and delivers soulful journeys across India's sacred destinations. We aim to build a brand that inspires trust, devotion, and engagement—both online and offline. To expand our reach, we are looking for a passionate and creative Marketing Lead who can drive our marketing efforts and build DharmikVibes into a trusted spiritual travel brand. ## Location Remote / Hybrid (India-based preferred) ## Type Full-time ## Experience 2–6 years preferred (startup/brand-building experience is a plus) ## Key Responsibilities - Develop and execute marketing strategies across digital and offline channels to build brand awareness and customer engagement. - Drive social media marketing (Instagram, Facebook, YouTube, LinkedIn) with a focus on virality, reels, video content, and creative storytelling. - Conceptualize and oversee production of engaging content—videos, creatives, blogs, and campaigns—that resonate with the audience. - Lead customer engagement initiatives, campaigns, and community-building strategies. - Plan and execute offline marketing activities, events, and promotional drives to reach target audiences. - Build and manage partnership marketing with influencers, collaborators, and aligned brands. - Oversee brand marketing and positioning to ensure consistent messaging across all touchpoints. - Analyze marketing performance metrics and optimize campaigns for growth, conversions, and brand visibility. - Manage a team of interns/associates, and coordinate with external agencies or freelancers for content creation, video editing, and campaign execution. ## What We're Looking For - Proven expertise in digital marketing, social media growth, and creative campaigns. - Strong portfolio in video-first content (reels, shorts, storytelling videos, campaigns). - Experience in offline marketing, partnerships, and brand collaborations. - Exceptional creativity with a results-driven mindset. - Strong leadership skills and ability to guide a small marketing team. - Excellent communication and storytelling skills. - Familiarity with performance marketing, analytics tools, and growth strategies. - Passion for culture, spirituality, travel, or purpose-driven brands is a plus. ## Benefits - Opportunity to lead the marketing function and shape the brand identity from the ground up. - Work closely with founders and mentors in a fast-growing spiritual travel startup. - Freedom to experiment with innovative campaigns and new-age marketing strategies. - Competitive CTC (based on experience) + performance incentives. - Chance to build a meaningful career by combining marketing with purpose-driven travel experiences.