Performance Marketing Manager, Paid Search (Germany & Austria)
Core
Manage and optimize paid search campaigns to drive growth and profitability for a home services marketplace connecting homeowners and tradespeople.
Role type
Performance Marketing Manager (Paid Search)
Builds
Paid search campaigns for a two-sided marketplace
Domain
Home services / Digital Marketing
Required skills
Google Ads, Microsoft Ads, keyword research, bid optimization, budget management, ROAS analysis, data-driven decision-making
Preferred skills
Display advertising, video advertising, marketplace management, conversion rate optimization (CRO), AI tools and automation
Technologies
Google Ads, Microsoft Ads, Claude, Google Ads Scripts
Responsibilities
Manage and optimize Google Ads and Microsoft Ads campaigns for maximum profitability; Conduct keyword research and ad copy tests; Partner with Product and Analytics teams for reporting; Monitor industry trends and test new strategies; Leverage AI tools for campaign monitoring and anomaly detection
Seniority
Mid-level, hands-on IC