Growth Marketer Paid Aquisition
Core
End-to-end ownership of paid acquisition campaigns across Google and Meta to drive consumer growth for a legal tech platform.
Role type
Senior Growth Marketer (Paid Acquisition)
Builds
Paid media campaigns, creative assets, landing pages, and attribution tracking for a consumer legal services product.
Domain
Legal technology / Consumer services
Required skills
Google Ads (Search, PMax, YouTube), Meta Ads (Facebook, Instagram), UGC creator management, creative testing, landing page optimization, GA4, data analysis, CRO tools (Unbounce, Webflow)
Preferred skills
TikTok ads, app user acquisition, regulated category experience (legal, insurance, fintech), video editing
Responsibilities
Manage and scale paid search and social campaigns, produce and test high-volume creative assets, build and A/B test landing pages, set up tracking and attribution dashboards, report on CAC/ROAS/LTV metrics, explore new acquisition channels
Seniority
Senior, hands-on IC