Senior Associate, Sales Planning & Operations
Core
Analytical backbone for Distributor and General Trade channels, responsible for annual Channel Planning, Gross-to-Net, and In-store investments.
Role type
Senior Associate, Sales Planning & Operations (Distributor Channel Management)
Builds
Annual channel plans, Joint Business Plans (JBPs), distributor incentive strategies, and performance scorecards.
Domain
FMCG, Distributor Channel Sales, General Trade
Required skills
Advanced analytical skills, MS Excel proficiency, Strategic thinking, Analytical problem-solving, Influence across organization, Team leadership
Preferred skills
Experience in Distributor Channel Sales, Trade Marketing
Technologies
Power BI, Nielsen Retail Audit
Responsibilities
Lead annual General Trade channel planning including Gross-to-net and In-store investments; Plan and prepare annual targets for the Distributor network; Design and track Distributor Sales Rep (DSR) Incentives; Determine ideal channel structure and lead selection of local distributor partners; Develop and manage channel and distributor scorecards; Co-lead development of toolkit execution for "Perfect Store" standards; Track MHL and distribution performance via relevant tools.
