Director - Commerce Marketing & Retail Media Execution
Core
Lead SC Johnson's commerce marketing and retail media capability across North America customers and channels, translating brand priorities into shopper engagement and profitable growth strategies.
Role type
Director, Commerce Marketing & Retail Media Execution
Builds
Customer and channel-specific activation strategies, retail media investment plans, and a high-performing Commerce Marketing team.
Domain
CPG/FMCG, Retail Media, North America Commerce
Required skills
Commercial marketing, Shopper marketing, Ecommerce, Retail media strategy, Team leadership, Budget management, Integrated media planning, Incrementality analysis, Stakeholder influence, Organizational development
Preferred skills
MBA, Brand marketing, Sales experience, North America CPG market knowledge, Omnichannel commerce expertise, Agency management, Strategic business partnering
Technologies
Retail media networks, Digital shelf platforms, JBP tools, Analytics platforms
Responsibilities
Develop and lead commerce marketing and retail media strategy across customers and channels; Integrate brand, media, and commerce planning to improve investment productivity; Serve as internal expert on retailer media networks and emerging commerce capabilities; Build the future commerce operating model and organizational capability.
Seniority
Director, strategic leadership & team management