Manager, Media and Integrated Marketing
Core
Embedded marketing business partner translating brand and business strategy into impactful integrated marketing plans and experiences across paid, owned, and earned channels to drive measurable business growth.
Role type
Manager, Media and Integrated Marketing
Builds
Integrated marketing strategies, total paid media investment allocation, and consumer journey experiences across digital, retail media, and commerce.
Domain
Consumer Packaged Goods (CPG) / Integrated Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, total paid media management, audience-led strategy, marketing measurement and analytics, cross-functional partnership, strategic external partnership building, modern marketing ecosystem knowledge, data and technology fluency.
Preferred skills
CPG experience, agency partnership management, consumer insight application, financial acumen, problem-solving, consulting skills, entrepreneurial mindset.
Technologies
Digital platforms, retail media networks, eCommerce platforms (Amazon), social platforms, marketing automation tools.
Responsibilities
Partner with marketers to translate priorities into integrated strategies; drive smarter allocation of total paid investment; drive audience-led strategies across the consumer journey; connect marketing investment and measurement to business performance; drive strategic connectivity across the full path to purchase; shape connected approaches to social, content, and influence; build strategic external partnerships; elevate quality and effectiveness of integrated marketing; leverage data and technology to improve marketing speed and effectiveness; ensure content fit for consumer environments; drive continuous improvement in modern marketing.
Seniority
Manager, strategic execution & business partnership