Associate Brand Manager, Home Cleaning - Equity
Core
Shape international brand equity and strategy for iconic home cleaning brands (Mr Muscle, Windex, Drano) to connect with next-generation consumers globally while maintaining local relevance.
Role type
Associate Brand Manager (Global Strategy & Innovation)
Builds
Global brand foundations, innovation roadmaps, and marketing assets for home cleaning products
Domain
FMCG / CPG (Home Cleaning)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> brand strategy & growth initiatives
Required skills
brand strategy, consumer insights, cross-cultural communication, global market expansion, innovation management, stakeholder partnership, strategic planning, market analysis, brand activation, leadership
Preferred skills
creative development, integrated marketing, complex project execution, global experience, FMCG/CPG background
Technologies
N/A
Responsibilities
Shape and activate international brand equity and strategy; Build strong brand foundations for new adjacencies; Partner with Marketing Innovation to translate strategy into roadmaps; Connect brands to younger audiences via culture; Develop globally traveling yet locally relevant assets; Build relationships across Asia, Europe, and Latin America; Translate consumer insights into growth; Scale winners across markets; Lead and influence across time zones
Seniority
Mid-level, hands-on IC with strategic scope