Senior Creative Strategist
Core
Own and lead omnichannel creative strategy and performance for high-priority client accounts, translating data and insights into actionable creative direction and testing frameworks.
Role type
Senior Creative Strategist (Performance Creative)
Builds
Testable creative assets, performance frameworks, and client narratives for CPG, DTC, and eCommerce brands.
Domain
Digital Marketing / Performance Creative / Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Performance creative strategy, Paid social, Direct-response marketing, Creative briefing, Copywriting, Creative analytics (Motion), Meta/TikTok Ads Manager navigation, Data analysis, Creative testing design
Preferred skills
Media buying (search/social), Video editing collaboration, Landing page optimization
Technologies
Motion, Meta Ads Manager, TikTok Ads Manager
Responsibilities
Lead deep-dive creative performance analysis using platform data; Design and oversee creative testing roadmaps; Translate performance insights into differentiated creative concepts; Collaborate with Media teams to align creative testing with budgets and goals; Provide strategic input on launches and promotions; Develop reusable frameworks and SOPs for the creative strategy team
Seniority
Senior, hands-on IC
