Brand Manager
Core
Lead end-to-end brand management for Centrum and Benefiber, translating global strategies into local execution to drive growth and market share in Australia and New Zealand.
Role type
Senior Brand Manager (FMCG/Consumer Healthcare)
Builds
Integrated marketing campaigns and brand activation plans for wellness portfolio brands
Domain
Consumer Healthcare / FMCG
Deliverable
product features
Required skills
commercial acumen, budget management, forecasting, performance analysis, integrated campaign planning, digital and social marketing, cross-functional collaboration, project management
Preferred skills
consumer insights, shopper insights, agile project management
Technologies
digital marketing platforms, social media tools, analytics tools
Responsibilities
drive in-market performance against sales and brand health metrics, execute integrated marketing campaigns across digital/social/retail channels, partner with Sales/Finance/Global teams, monitor performance and optimize plans using market intelligence
Seniority
Mid-Senior, hands-on IC