Associate Brand Manager, Pest Control - International Consumer Brands
Core
Associate Brand Manager responsible for building iconic global insecticide brands (Raid, Baygon) by connecting brand equity with innovation, new product development, and integrated marketing communications.
Role type
Associate Brand Manager (Equity & Innovation)
Builds
Iconic global consumer brands in the pest control sector
Domain
Consumer Products / Pest Control / Insecticides
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features
Required skills
Brand strategy, Integrated marketing communications, New product development, Consumer insights analysis, Cross-functional leadership, Project management, Claims strategy, Portfolio management
Preferred skills
Global marketing experience, Agency partnership management, MBA or equivalent experience, Consumer-led innovation mindset
Technologies
N/A
Responsibilities
Shape holistic brand and portfolio strategies for Strategy 2030; Lead equity workstreams including creative briefs and visual brand language; Adapt global brand assets for local relevance; Lead innovation and new product development projects from definition to commercialization; Partner on claims strategy with legal and regulatory teams; Share accountability for brand P&L and market share.
Seniority
Associate (Entry-to-Mid level, hands-on IC)