Senior Digital Manager
Core
Develop and deliver the digital roadmap to drive sales and customer engagement across app, website, loyalty platform, and delivery channels for a QSR group.
Role type
Senior Digital Manager (Strategy & Operations)
Builds
Digital customer journey, loyalty programs, CRM systems, digital menu boards, and delivery channels
Domain
Quick Service Restaurant (QSR) / Hospitality
Deliverable
product features
Required skills
Digital strategy, eCommerce management, CRM and loyalty platform expertise, digital analytics, vendor management, stakeholder management, team leadership
Preferred skills
Experience in multi-site consumer businesses, knowledge of GA4/Power BI/Tableau, commercial acumen
Technologies
GA4, Power BI, Tableau
Responsibilities
Develop digital roadmap aligned to growth strategy, drive digital sales across channels, own end-to-end digital customer journey, partner with Marketing/CRM to grow customer value, lead digital transformation projects, analyse performance data, build dashboards, manage agency/vendor relationships, mentor digital team
Seniority
Senior, hands-on IC with team leadership