Associate Brand Manager
Core
Associate Brand Manager shaping brand strategy, consumer insights, and integrated marketing plans to drive growth for consumer products brands.
Role type
Associate Brand Manager
Builds
Integrated marketing plans, brand equity strategies, and media-to-cart activation campaigns for consumer products.
Domain
Consumer Products / FMCG
Deliverable
product features
Required skills
Brand strategy development, cross-functional collaboration, omnichannel planning, media planning, portfolio management, P&L analysis, market forecasting, creative brief development, retail activation, data analytics
Preferred skills
Strategic marketing leadership, data mining and insight generation, creative development, business acumen, media-to-cart expertise
Technologies
Advanced analytics tools, retail media platforms
Responsibilities
Support creation and execution of brand strategies, collaborate with agencies and design teams on brand assets, execute media-to-cart strategies, manage project timelines and budgets, analyze sales and consumption data, lead commercialization of new products.
Seniority
Mid-level, hands-on IC