Brand Manager
Core
Lead brand strategy, portfolio management, and integrated marketing to drive growth for consumer products brands.
Role type
Manager, Brand Management (Consumer Products)
Builds
Integrated marketing campaigns, brand equity strategies, and portfolio optimization plans.
Domain
Consumer Goods / FMCG
Deliverable
product features
Required skills
Brand strategy, portfolio management, integrated marketing planning, consumer insights analysis, media-to-cart activation, omnichannel execution, claims strategy, demand forecasting, P&L management
Preferred skills
Advanced degree, strategic analytics, business acumen, project leadership
Technologies
Advanced analytics tools, forecasting models, media planning platforms
Responsibilities
Develop and execute brand equity strategies; lead integrated communication planning across media channels; oversee creative development and packaging design; conduct consumer and market research; design media-to-cart programs; define portfolio strategies including segmentation and innovation roadmaps; align demand forecasts with marketing and sales strategies; foster a culture of continuous improvement in marketing practices.
Seniority
Manager, hands-on IC