Brand Manager
Core
Build iconic brands, shape consumer connections, and drive growth for a portfolio of consumer products by defining brand equity, portfolio strategy, and integrated marketing experiences.
Role type
Manager, Brand Management (Strategic IC)
Builds
Integrated marketing campaigns, brand equity strategies, portfolio roadmaps, and media-to-cart activation programs.
Domain
Consumer Products / FMCG
Deliverable
product features
Required skills
Brand strategy, portfolio management, integrated marketing planning, consumer insights analysis, media planning, omnichannel execution, claims strategy, demand forecasting, P&L management.
Preferred skills
Advanced degree, project leadership, strategic analytics, business acumen, adaptability in ambiguous environments.
Technologies
Advanced analytics tools, forecasting models, omnichannel platforms.
Responsibilities
Develop and execute brand equity strategies; lead integrated communication planning across media channels; oversee creative development and packaging design; conduct consumer and market research; design media-to-cart programs; define portfolio strategies including segmentation and innovation roadmaps; align demand forecasts with marketing and sales strategies; foster a culture of continuous improvement.
Seniority
Manager, strategic leadership with hands-on execution