E-Commerce Head of Operations (COO track)
Core
Build a DTC e-commerce sneaker brand from early stage to iconic status, focusing on modern women.
Role type
Head of Operations (COO track) for early-stage DTC brand
Builds
A direct-to-consumer sneaker brand
Domain
E-commerce, Fashion/Retail
Deliverable
product features
Required skills
DTC e-commerce brand building, digital marketing, financial metrics (CAC, LTV, margins), Shopify, Meta ads, social media marketing, retention marketing, SEO, CRO
Preferred skills
ability to roll up sleeves and implement, creating order out of chaos, remote team collaboration
Technologies
Shopify, Meta ads
Responsibilities
Guard business CAC, LTV, and margins; implement digital marketing strategies; streamline complex projects and data; manage remote team collaboration.
Seniority
Senior, hands-on IC
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