Associate Manager, Marketing Commercialization, Pest Control
Core
Lead short- to mid-term growth strategy and commercialization for Malaysia Pest Control, owning business performance across net sales, market share, profitability, and brand health.
Role type
Senior IC Associate Manager, Marketing Commercialization
Builds
Integrated portfolio, consumer, customer, digital, and omnichannel growth plans for pest control products in Malaysia
Domain
FMCG, Pest Control, Malaysia
Deliverable
product features
Required skills
FMCG brand management, commercial strategy, regulatory commercialization, cross-functional leadership, data analysis, pricing and P&L management, innovation pipeline management, omnichannel planning
Preferred skills
MBA, strategic influencer capabilities
Technologies
Stage Gate, retail media, e-commerce platforms
Responsibilities
Develop annual and multi-year brand and category growth plans; Analyze consumer and market data to identify growth opportunities; Manage pricing, A&P, and category P&L; Lead end-to-end innovation projects from identification to launch; Partner with Regulatory and cross-functional teams on product registration and launch readiness; Build integrated full-funnel digital and omnicommerce plans
Seniority
Senior, hands-on IC