Commercial Product Development
Core
Develops and implements strategic plans for technical and commercial product positioning, market penetration, and portfolio optimization for the Crop Protection business.
Role type
Senior Commercial Product Development Manager
Builds
Crop Protection portfolio assets and integrated solutions
Domain
Agribusiness / Crop Protection
Deliverable
product features
Required skills
Strategic planning, Portfolio management, Market analysis, Technical-commercial value proposition development, Stakeholder management, Pricing strategy, Innovation launch management, Regulatory insight, Cross-functional collaboration, Regional market expansion
Preferred skills
Matrix organization experience, International market experience, Customer-centricity, Strategic thinking, Planning and prioritization
Technologies
N/A
Responsibilities
Analyze market trends, customer needs, and competitive landscapes to identify growth opportunities. Collaborate with cross-functional teams to execute franchise and asset strategies. Develop and update the Technical Value Proposition for the portfolio. Drive the technical component of the strategic pricing process. Monitor and assess the portfolio to identify gaps and opportunities. Transfer value propositions to local marketing teams. Lead and influence stakeholders to co-create integrated solutions. Support commercial defense activities for specific portfolios. Monitor market, crop, regulatory, and economic developments.
Seniority
Senior, hands-on IC
