Senior Brand Manager, Allergy
Core
Lead market-leading prescription nasal spray for Allergic Rhinitis and drive the launch of a new OTC allergy brand to accelerate portfolio growth.
Role type
Senior Brand Manager (Healthcare/Pharmaceuticals)
Builds
Prescription and OTC allergy products for patients, pharmacists, and pharmacy assistants.
Domain
Healthcare, Pharmaceuticals, Allergy
Deliverable
product features
Required skills
Brand strategy development, OTC launch execution, pharmacy channel activation, consumer marketing, market analysis, budget management, cross-functional collaboration
Preferred skills
Sales experience, multi-therapy area experience, strategic commercial mindset
Technologies
None stated
Responsibilities
Develop insight-led brand strategies and marketing plans; Lead OTC launch strategy including customer engagement and commercial execution; Drive pharmacy recommendation through education programs; Optimize in-store presence and shelf visibility; Create consumer marketing initiatives to drive conversion; Identify growth opportunities via market trend analysis; Manage forecasts, budgets, and investments; Equip field teams with training and resources; Build strategic partnerships with pharmacy groups and stakeholders; Collaborate with Medical, Regulatory, Supply Chain, Finance, and Commercial teams; Lead integrated multi-channel campaigns.
Seniority
Senior, hands-on IC
