US Brand Insights Director - R&I
Core
Lead insight generation for a priority inhaled respiratory medicine, translating market research, analytics, and competitive intelligence into strategic recommendations for positioning, messaging, segmentation, and demand estimation.
Role type
Senior Brand Insights Director (Pharmaceuticals)
Builds
Strategic brand plans, performance analytics, and go-to-market decisions for a flagship respiratory medicine.
Domain
Pharmaceuticals / Respiratory Therapeutics
Required skills
Qualitative and quantitative market research, Competitive intelligence, Forecasting and lifecycle analytics, Secondary data analysis (IQVIA, Prognos, Decision Resources), Strategic thinking, Executive presentation
Preferred skills
Pre-launch market research, Respiratory market dynamics expertise
Technologies
IQVIA, Prognos, Decision Resources
Responsibilities
Partner with Brand team to translate market signals into positioning and segmentation strategies; Guide performance analytics for promotion materials; Build forward-looking insight and analytics plans; Lead continuous competitive assessment; Align and pressure-test product forecasts; Collaborate with Sales, Finance, and Global partners to ensure coherent commercial strategies; Present narratives to senior leadership to guide decisive action.
Seniority
Senior, hands-on IC with strategic leadership