Head of North America Commercial Marketing
Core
Lead North America commercial marketing strategy, demand generation, and account-based marketing to drive awareness, engagement, and adoption of S&P Dow Jones Indices offerings and index-linked products for institutional investors and financial intermediaries.
Role type
Senior IC Head of Commercial Marketing
Builds
Marketing programs, campaigns, content, and sales enablement materials for index-linked products and financial data solutions
Domain
Financial Services / Investment Management / Indices
Deliverable
product features
Required skills
Commercial marketing strategy, Account-Based Marketing (ABM), partner marketing, demand generation, thought leadership, sales enablement, stakeholder management, team leadership, KPI reporting, campaign performance analysis
Preferred skills
Experience with index providers, ETF issuers, exchanges, or asset managers, knowledge of North American investment landscape, understanding of indices and index-based products
Technologies
Email, digital advertising, paid media, social media, content syndication, marketing operations platforms
Responsibilities
Lead regional commercial marketing strategy and team; Develop ABM and partner marketing programs; Oversee integrated campaigns and demand generation; Guide thought leadership and investor education content; Define and lead events and market outreach programs; Manage matrixed stakeholder relationships across global organization
Seniority
Senior, hands-on IC