Head of North America Commercial Marketing
Core
Lead North America commercial marketing strategy, demand generation, and account-based marketing to drive adoption of S&P Dow Jones Indices offerings and index-linked products.
Role type
Senior Head of Commercial Marketing
Builds
Marketing programs, campaigns, content, and sales enablement materials for institutional investors, asset managers, ETF issuers, and financial intermediaries.
Domain
Financial Services / Investment Management
Deliverable
product features
Required skills
Commercial marketing strategy, Account-Based Marketing, partner marketing, demand generation, thought leadership, stakeholder management, team leadership, KPI reporting, project management
Preferred skills
Experience with index providers, exchanges, ETFs, or fund issuers, knowledge of North American investment landscape, B2B marketing in financial services
Technologies
Email, digital advertising, paid media, social media, content syndication
Responsibilities
Lead regional marketing strategy and team, execute account-based and partner marketing programs, oversee integrated campaigns and demand generation, develop thought leadership content, manage events and market outreach, collaborate with global and commercial teams
Seniority
Senior, hands-on IC with team leadership