Senior Lifecycle Marketing Specialist
Core
Design, build, and optimize automated lifecycle marketing programs (email/SMS) to support student acquisition, nurture, conversion, and retention across domestic and international audiences.
Role type
Senior Lifecycle Marketing Specialist (Technical)
Builds
Automated customer journeys, EDM/SMS campaigns, and audience segments for student lifecycle management
Domain
Higher Education / Marketing Automation
Required skills
Marketing automation platforms (Adobe Campaign, Salesforce Marketing Cloud, Marketo, Braze, HubSpot), automated workflow and journey building, customer data segmentation and targeting, privacy and consent management, marketing compliance, Adobe Analytics, Adobe Photoshop, Agile Project Management
Preferred skills
None stated
Technologies
Adobe Campaign Standard, Adobe Journey Optimizer, Salesforce Marketing Cloud, Marketo, Braze, HubSpot, Adobe Analytics, Adobe Photoshop
Responsibilities
Produce high-quality email content and campaign reports, monitor lifecycle program delivery using performance data, contribute optimization recommendations, ensure alignment with campaign strategy and brand guidelines
Seniority
Senior, hands-on IC