Lifecycle Marketing Manager
Core
Own end-to-end lifecycle marketing strategy and execution to drive acquisition, engagement, conversion, and retention for an edtech platform connecting students with admissions coaches.
Role type
Senior Lifecycle Marketing Manager (Team Lead)
Builds
Personalized user journeys, email/SMS campaigns, and experimentation roadmaps for a coaching marketplace.
Domain
EdTech / Higher Education / Coaching Services
Required skills
Lifecycle marketing strategy, CRM management (HubSpot), A/B testing, email/SMS automation, team leadership, data analysis, copywriting, SQL, HTML/template scripting
Preferred skills
CDP experience (Simon Data, Optimove), Looker, data transformation
Technologies
HubSpot, Braze, Iterable, SQL, Jinja, Django
Responsibilities
Design and execute lifecycle programs and user journeys; Analyze cohort performance and user behavior; Lead and mentor a team of lifecycle marketers; Optimize email/SMS campaigns and experimentation; Collaborate with data and product teams on reporting and insights.
Seniority
Senior, hands-on IC with team leadership