Senior Product Marketing Manager
Core
Own the Botpress story, positioning, and messaging to drive paid conversions for B2B customer support leaders in North America.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Product narrative, landing pages, sales decks, and conversion workflows
Domain
B2B SaaS / AI Customer Support
Deliverable
product features
Required skills
B2B copywriting, market research, win/loss analysis, HubSpot workflow management, A/B testing, pricing strategy, competitive positioning
Preferred skills
AI integration experience, PLG funnel ownership, Webflow/CMS proficiency, customer support domain knowledge
Responsibilities
Run customer interviews and market research to inform positioning; build and roll out product narrative across web and sales assets; rebuild nurture workflows in HubSpot; lead pricing/packaging launches; arm sales with messaging and competitive decks; collaborate on content strategy
Seniority
Senior, hands-on IC