Senior Product Marketing Specialist
Core
Lead the development and execution of acquisition marketing strategies for the Small Business portfolio, delivering insight-led campaigns that drive brand consideration, customer demand, and sales growth.
Role type
Senior Product Marketing Specialist (Acquisition)
Builds
Integrated acquisition marketing campaigns across digital and traditional media channels for Optus Small Business
Domain
Telecommunications / Small Business
Deliverable
product features
Required skills
Integrated campaign planning and execution, Media planning and buying, Budget management, Performance analysis and optimization, Stakeholder management, Agency management
Preferred skills
ATL and digital media experience, Creative briefing, Data-driven decision-making
Responsibilities
Lead the planning and execution of integrated acquisition marketing campaigns across digital and traditional media channels, Partner with internal stakeholders, media agencies, and creative teams to develop compelling customer communications, Manage campaign budgets, analyse performance metrics, and drive continuous optimisation to maximise marketing effectiveness and ROI, Build strong relationships with key stakeholders and strategic partners, including leading device manufacturers, to deliver successful go-to-market initiatives and commercial outcomes
