Senior User Acquisition Manager
Core
Lead Meta acquisition strategy for a SaaS business, combining performance analysis, creative direction, and measurement to grow SMB and business audiences.
Role type
Senior User Acquisition Manager (Performance Marketing)
Builds
SaaS customer acquisition campaigns and measurement frameworks
Domain
SaaS / Performance Marketing
Required skills
Meta budget management, ROAS optimization, LTV:CAC analysis, attribution modeling, unit economics, creative brief development, rapid A/B testing, workflow automation, AI tooling
Preferred skills
SMB marketing experience, SaaS or product-led growth background
Technologies
AI-native platforms, automation tools
Responsibilities
Own Meta budget allocation and campaign strategy, analyze campaign performance to identify creative patterns, run high-velocity tests across audiences and concepts, connect channel performance with unit economics, build tools and automations for acquisition workflows
Seniority
Senior, hands-on IC
