Solution Campaign Marketing Director – NorAm
Core
Strategic lead for multi-channel B2B demand generation campaigns to build pipeline and awareness for North American growth accounts, feeding into an Account-Based Marketing (ABM) Pod model.
Role type
Senior IC Solution Campaign Marketing Director
Builds
Scalable multi-channel campaigns (email, webinars, ads, events) and qualified sales pipeline
Domain
B2B Technology Marketing (Financial Services, Banking, Telco)
Required skills
B2B technology marketing strategy, multi-channel campaign execution, pipeline generation, cross-functional influence, AI strategy for demand gen, budget management, stakeholder alignment
Preferred skills
Experience in banking/telco sectors, hands-on GenAI implementation for pipeline generation, ABM handoff processes
Technologies
GenAI, predictive lead scoring, intent-based scoring, automation tools
Responsibilities
Design and execute scalable multi-channel campaigns; define account journey criteria for Pod handoff; manage marketing-sourced pipeline targets and budget; collaborate with sales and SDR teams; develop messaging and content; plan tradeshows and events; identify white-space growth opportunities
Seniority
Senior, hands-on IC
