Sr. GTM Enablement Analyst
Core
Design and deliver data-driven outbound engagement journeys (email, webinars, events) to support lead generation and prospect qualification for Columbia Threadneedle Investments' EMEA sales process.
Role type
Marketing Automation Analyst (B2B Asset Management)
Builds
Automated client engagement journeys and lead qualification workflows
Domain
Financial Services / Asset Management / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing automation, Salesforce Marketing Cloud, Email marketing, Data segmentation, B2B prospect data management, Process optimization
Preferred skills
Salesforce CRM integration, Lead management processes, AI use cases in marketing, Regulated B2B environment experience
Technologies
Salesforce Marketing Cloud, Salesforce CRM
Responsibilities
Design and optimize automated engagement journeys across email, webinars, and events; Ensure data flows effectively between marketing automation and sales CRM systems; Identify and resolve data gaps or quality issues in audience data; Partner with Sales, Marketing, and Technology teams to align automation with business outcomes; Contribute to evolving automation capabilities including emerging AI use cases.
Seniority
Mid-level, hands-on IC
