Senior Channel Field Marketing Manager, META
Core
Lead integrated field and channel marketing execution across the Middle East, Turkey, and Africa to drive pipeline growth and partner engagement for a cybersecurity platform.
Role type
Senior Field & Channel Marketing Manager
Builds
Regional marketing programs, partner enablement, demand generation campaigns, and executive engagement initiatives.
Domain
Cybersecurity / B2B Technology
Deliverable
product features
Required skills
B2B technology marketing, field marketing, channel/partner marketing, demand generation, indirect sales route management, commercial acumen, campaign strategy, market insights, lead flow management, ROI optimization, executive communication
Preferred skills
Cybersecurity domain knowledge (cloud security, endpoint, identity, SOC, threat intelligence, zero trust, managed security), ABM strategy, enterprise account engagement
Technologies
SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24
Responsibilities
Own and execute the integrated marketing plan for META aligned to revenue priorities; Prioritize investment in UAE while scaling across Saudi Arabia, Africa, and other territories; Translate corporate campaigns into localized regional programs; Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social, and ABM; Support regional sales teams with campaign strategy and market insights; Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, and alliances; Drive MDF/co-marketing investment toward measurable pipeline outcomes; Launch partner-led demand generation campaigns and enablement programs; Strengthen relationships with channel sales leaders and partner account teams; Manage lead flow, nurture alignment, conversion optimization, and follow-up processes with SDR and sales teams; Monitor campaign performance and optimize based on ROI, conversion, and pipeline metrics; Build quarterly business reviews and performance updates for leadership.
Seniority
Senior, hands-on IC
