Product Marketing Specialist - Product Led Growth (PLG)
Core
Define Web Trial and Marketplace experiences to accelerate customer time-to-value for Illumio's breach containment platform.
Role type
Product Marketing Specialist (Product Led Growth)
Builds
Web Trial and Marketplace experiences, landing pages, email nurtures, trial assets (blogs, videos), and sales enablement materials.
Domain
Cybersecurity / Zero Trust / Cloud Infrastructure
Deliverable
product features
Required skills
Product marketing experience in enterprise security/cloud, journey mapping, sales enablement, go-to-market strategy, market intelligence, cross-functional collaboration, written/verbal communication, project management.
Preferred skills
AI-first mindset, commercial acumen, technical skills, ability to influence senior executives.
Technologies
Illumio AI Security Graph, Web platforms, Email marketing tools, Video production tools.
Responsibilities
Map total prospect experience from research to trial/demo phases; Develop sales materials and tools; Plan trial updates for product launches; Conduct market intelligence on competitor trial experiences; Partner in demand generation activities; Create key product assets (collateral, presentations, videos).
