Senior Product Marketing Manager
Core
Define value propositions, lead go-to-market execution, and drive sales enablement for B2B SaaS products to accelerate adoption and recurring revenue.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
GelatoConnect (B2B SaaS platform for print businesses)
Domain
B2B SaaS, Print on Demand, Operational Software
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market strategy, sales enablement, pricing and packaging, competitive intelligence, customer advocacy, AI fluency, portfolio architecture
Preferred skills
Vertical SaaS experience, operational software, workflow automation, international go-to-market
Technologies
AI tools, GelatoConnect platform
Responsibilities
Define value propositions and Ideal Customer Profiles; Lead GTM initiatives for products and features; Develop sales tools and enablement programs; Drive pricing and packaging strategies; Define portfolio architecture; Create customer case studies and ROI materials; Lead win/loss analysis and market insights.
Seniority
Senior, hands-on IC