CRM Specialist
Core
Drive and develop Indiska's CRM work to increase sales, engagement, and customer loyalty through personalized communication and data analysis.
Role type
CRM Specialist (Marketing Operations)
Builds
Automated customer journeys, email/SMS campaigns, and CRM-roadmap implementations for a retail brand.
Domain
Retail / E-commerce / Customer Relationship Management
Required skills
CRM platform management, marketing automation, customer segmentation, personalization, data analysis, system integration, SQL, copywriting
Preferred skills
Voyado experience, AI and marketing automation implementation, retail/e-commerce background
Technologies
Voyado, CRM platforms, marketing automation tools, SQL
Responsibilities
Plan, produce, and optimize CRM communication via newsletters, SMS, and membership club; Implement CRM-roadmap initiatives from planning to execution; Develop segmentation, personalization, and automated customer journeys; Analyze customer behavior and campaign results to identify business opportunities; Drive technical implementations for data quality, tracking, and system integrations; Collaborate on integrating CRM, e-commerce, and physical store data to strengthen loyalty.
