HP Media Strategist
Core
Leads HP's end-to-end media strategy and execution for the Korea market, serving as the primary media partner to Marketing stakeholders and key point of contact for agency and platform partners.
Role type
Senior media strategist (Korea market)
Builds
Integrated media strategies, campaign planning, activation, and performance optimization for the Korea market
Domain
Digital marketing, media planning, and the Korean media ecosystem
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Media Strategy, Media Planning, Media Activation, Audience Strategy, Digital Marketing, Search Engine Marketing, Paid Social Media, Programmatic Advertising, Marketing Analytics, Data Analysis, Budget Management, Agency Management
Preferred skills
Korean language fluency, Deep understanding of Korean media landscape (Naver, Kakao), Multinational marketing environment experience
Technologies
Google Analytics, MarTech
Responsibilities
Develops and leads integrated media strategies aligned to business and brand objectives; Partners with Marketing stakeholders to translate campaign goals into audience, channel, and investment strategies; Oversees media planning, activation, and performance management across digital and offline channels; Serves as primary point of contact for agency partners; Builds and manages strategic relationships with media platform partners (Google, Meta, LinkedIn, Naver, Kakao); Monitors campaign performance and translates insights into optimization plans.
Seniority
Senior, functional manager with mentorship responsibilities