Software & Solutions Growth Marketing Manager, Graphics Solutions Business
Core
Strategic growth marketing partner for HP's Graphics Solutions Business (PSP software and solutions portfolio), driving demand, adoption, and revenue through sales-led and product-led motions.
Role type
Senior B2B SaaS Growth Marketing Manager
Builds
Demand generation programs, integrated campaign strategies, and measurement frameworks for HP PrintOS solutions (Site Flow, Brand Center, Nio AI, Production Hub).
Domain
B2B SaaS, Printing Industry, Graphics Solutions
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B SaaS growth models, sales-led demand generation, product-led growth, funnel optimization, data-driven experimentation, cross-functional influence, agency management, metric fluency (pipeline, conversion, retention, CAC)
Preferred skills
Experience with trial/freemium conversion, usage-based growth, matrixed organization navigation
Technologies
HP PrintOS, Site Flow, Brand Center, Nio AI, Production Hub
Responsibilities
Translate business objectives into growth strategies with defined audiences and metrics; Own growth strategy for PSP software portfolio tied to pipeline and subscription revenue; Drive lead generation and sales-led demand creation; Shape product-led growth motions for self-service adoption; Design and optimize the full growth funnel from awareness to referral; Build integrated campaign strategies across content, paid/organic channels, webinars, events, ABM, and sales activation; Develop measurement frameworks tracking pipeline, conversion, adoption, and expansion.
Seniority
Senior, hands-on IC