Global Marketing Manager – Demand Capture Systems, Journey, and Customer Proof
Core
Build a global demand capture system and modular customer journeys that translate HP's strategy into executable campaigns, ensuring consistent conversion across SMB, Channel, and Enterprise segments.
Role type
Senior B2B Marketing Manager (Demand Capture & Customer Journey)
Builds
Modular, scalable demand capture frameworks and repeatable customer journey assets for HP's Commercial PC business.
Domain
B2B Technology Marketing (Personal Systems, Print, Services) / Future of Work & AI PC
Deliverable
product features
Required skills
B2B demand generation, customer journey mapping, campaign asset development, case study integration, event-to-demand conversion, performance analytics, cross-functional collaboration, strategy-to-execution translation, playbook creation, funnel optimization.
Preferred skills
Agile methodology, Salesforce, new product development, channel management, digital fluency.
Technologies
Salesforce
Responsibilities
Define how demand moves across the full customer journey; design modular customer journeys with message hierarchy and CTA structures; translate global strategy into market-ready playbooks and campaign flows; integrate customer proof and case studies into demand capture efforts; align event engagement with pipeline outcomes; monitor campaign performance and optimize messaging and offers.
Seniority
Senior, hands-on IC with team/project leadership scope
