Performance Marketing Manager
Core
Own paid acquisition channels (Meta, Google, Apple Search Ads) to drive customer acquisition and growth for an international money transfer platform.
Role type
Senior hands-on Performance Marketing Manager
Builds
Paid acquisition campaigns and full-funnel marketing strategies
Domain
Fintech / Remittances / Digital Payments
Required skills
Meta Ads, Google Ads, Apple Search Ads, GA4, Google Tag Manager, campaign tracking, attribution, budget management, data analysis
Preferred skills
Fintech/payments/remittances background, AI tools for campaign analysis
Responsibilities
Plan, execute and optimise paid acquisition campaigns; Manage advertising budgets and deliver against CAC/ROAS targets; Drive full-funnel marketing strategies; Analyse performance and test audiences/creatives; Ensure reliable tracking and attribution; Manage a Marketing Specialist
Seniority
Senior, hands-on IC with management responsibility