Martech Engineer
Core
Own and manage end-to-end web and server-side Google Tag Manager, GA4, and OneTrust setups; build and maintain Conversion APIs and offline conversion data pipelines to align bidding models with financial metrics.
Role type
Martech Engineer (Marketing Data Infrastructure)
Builds
In-house tracking, consent management, and attribution infrastructure for performance marketing
Domain
Fintech / Banking / Marketing Technology
Required skills
Google Tag Manager (web/server-side), GA4, OneTrust, Consent Mode v2, Conversion APIs, SQL, data integration tools (Fivetran, Funnel), cloud warehouses (BigQuery, Redshift)
Preferred skills
Fintech, Banking, or regulated high-growth environment background
Responsibilities
Ensure full compliance with Consent Mode v2 and GDPR; Establish UTM governance and attribution logic; Consolidate marketing data architecture across Fivetran, Funnel, BigQuery, and Redshift; Support cross-functional initiatives for channel launches, experimentation, and data troubleshooting